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BibTeX record conf/cikm/AzimiZZNMF12
@inproceedings{DBLP:conf/cikm/AzimiZZNMF12, author = {Javad Azimi and Ruofei Zhang and Yang Zhou and Vidhya Navalpakkam and Jianchang Mao and Xiaoli Z. Fern}, editor = {Xue{-}wen Chen and Guy Lebanon and Haixun Wang and Mohammed J. Zaki}, title = {Visual appearance of display ads and its effect on click through rate}, booktitle = {21st {ACM} International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012}, pages = {495--504}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2396761.2396826}, doi = {10.1145/2396761.2396826}, timestamp = {Tue, 12 Jul 2022 15:45:02 +0200}, biburl = {https://dblp.org/rec/conf/cikm/AzimiZZNMF12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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