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"Visual appearance of display ads and its effect on click through rate."

Javad Azimi et al. (2012)

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DOI: 10.1145/2396761.2396826

access: closed

type: Conference or Workshop Paper

metadata version: 2022-07-12

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  dblp key:
  - conf/cikm/AzimiZZNMF12
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Javad Azimi, Ruofei Zhang, Yang Zhou, Vidhya Navalpakkam, Jianchang Mao, Xiaoli Z. Fern:
Visual appearance of display ads and its effect on click through rate. CIKM 2012: 495-504

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