Zhi Yang

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

◀ ▶ joint publications with Yanhui Jiang

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Publications

2020
[j45]
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  - journals/ecra/YangXLJ20
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  - https://dblp.org/rec/journals/ecra/YangXLJ20
Zhi Yang, Ting Xiao, Jiaming Liu, Yanhui Jiang:
Promotion depth versus breadth: The effect of mobile promotion and the moderation of social closeness and technical smoothness. Electron. Commer. Res. Appl. 44: 101005 (2020)
2019
[j36]
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  - journals/ecra/YangZZJCD19
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  - https://dblp.org/rec/journals/ecra/YangZZJCD19
Zhi Yang, Yu Zheng, Yufei Zhang, Yanhui Jiang, Hua-Tung Chao, Shuh-Chyi Doong:
Bipolar influence of firm-generated content on customers' offline purchasing behavior: A field experiment in China. Electron. Commer. Res. Appl. 35 (2019)

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