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International Journal of Online Marketing, Volume 9
Volume 9, Number 1, 2019
- Hussein Moselhy Syead Ahmed, Ali Ahmed Abdelkader:
The Mediating Role of Repositioning on The relationship Between Electronic Integrating Communication Marketing (E-IMC) and Loyalty: The Case of Commercial Banks in Egypt. 1-23 - Hsia-Ching Chang, Chen-Ya Wang:
E-Memory Choice Architecture: Modeling the Use Diffusion of Twitter Archiving System. 24-37 - Syed Habeeb, K. Francis Sudhakar:
Analyzing Causality Among the Service Quality, Customer Satisfaction and Behavioral Intention Variables with Respect to E-Shopping: An Empirical Take. 38-59
Volume 9, Number 2, 2019
- Muhammed Alnsour, Nadar Ismael, Zaid Nsoor, Midhat Feidi:
The Perceived Risks Affecting Online Shopping Adoption in Jordan. 1-12 - Preeti Thakur, Anupriya Kaur:
Online Shopping Attitude of Indian Tier 2 Consumers: Some Qualitative Insights. 13-26 - Nidhi Phutela, Shrirang Altekar:
Mobile Wallets in India: A Framework for Consumer Adoption. 27-38 - Yanbin Tu, James R. Shock, Joe Z. Shangguan:
Online Auction Market of Preannounced Product: A Study of New XBOX 360 Console. 39-52
Volume 9, Number 3, 2019
- Ali Ahmed Abdelkader, Hussein Moselhy Syead Ahmed:
The Impact of Team's Identification Congruence Between Football Celebrities and Fans on Celebrities Credibility, Advertising, and Brand. 1-22 - Payal Shrivastava Kapoor, K. R. Jayasimha, Srinivas Gunta, Ashish Sadh:
Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue. 23-48 - Sidhhant Kapai:
Evaluating the Web-Site & Digital Environment of Airbnb. 49-69 - Amit Kumar Arora, Priya Rathi:
An Analysis of Implementation of Digitalisation in SMEs in India. 70-81 - Nancy Awadallah Awad:
Examining the Impact of E- Shopping on Customer Loyalty. 82-94
Volume 9, Number 4, 2019
- Savdeep Vasudeva, Sonia Chawla:
Does Gender, Age and Income Moderate the Relationship Between Mobile Banking Usage and Loyalty? 1-18 - Motteh S. Al-Shibly:
The Use of Social Media in Knowledge Sharing Case Study Undergraduate Students in Major British Universities. 19-32 - Deepak Verma, Harish Kumar Singla:
Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping? 33-46 - Nancy Awadallah Awad, Sherif Gamal Saad:
The Role of Information Technology and Customer Relationship Management Practices in Egyptian Hotels - A Descriptive Study in Sharm El Sheikh Hotels: IT and CRM Practices in Egyptian Hotels. 47-63 - Yanbin Tu:
Online Auctions of New Product Before and After Its Official Launch: Differences, Time Series Linkage, and Correlation with Stock Market. 64-79
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