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"The Role of Information Technology and Customer Relationship Management ..."

Nancy Awadallah Awad, Sherif Gamal Saad (2019)

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DOI: 10.4018/IJOM.2019100104

access: closed

type: Journal Article

metadata version: 2021-10-14

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Nancy Awadallah Awad, Sherif Gamal Saad:
The Role of Information Technology and Customer Relationship Management Practices in Egyptian Hotels - A Descriptive Study in Sharm El Sheikh Hotels: IT and CRM Practices in Egyptian Hotels. Int. J. Online Mark. 9(4): 47-63 (2019)

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