• case-insensitive prefix search: default
  e.g., sig matches "SIGIR" as well as "signal"
• exact word search: append dollar sign ($) to word
  e.g., graph$ matches "graph", but not "graphics"
• boolean and: separate words by space
  e.g., codd model
• boolean or: connect words by pipe symbol (|)
  e.g., graph|network

Update May 7, 2017: Please note that we had to disable the phrase search operator (.) and the boolean not operator (-) due to technical problems. For the time being, phrase search queries will yield regular prefix search result, and search terms preceded by a minus will be interpreted as regular (positive) search terms.

found 64 matches

• 2020
• 
  Zhiyong Li, Guofang Nan, Minqiang Li:
  Advertising or Freemium: The Impacts of Social Effects and Service Quality on Competing Platforms. IEEE Trans. Engineering Management 67(1): 220-233 (2020)
• 
  Jinghua Jiang, Yifeng Zheng, Zhenkui Shi, Xingliang Yuan, Xiaolin Gui, Cong Wang:
  A Practical System for Privacy-Aware Targeted Mobile Advertising Services. IEEE Trans. Serv. Comput. 13(3): 410-424 (2020)
• 
  Ting-Ting Yang, Hsueh-Wen Tseng:
  A service-aware channel partition and selection for advertising in bluetooth low energy networks. SAC 2020: 2144-2150
• 2019
• 
  Haoran Yu, Ermin Wei, Randall A. Berry:
  Analyzing Location-Based Advertising for Vehicle Service Providers Using Effective Resistances. Proc. ACM Meas. Anal. Comput. Syst. 3(1): 6:1-6:35 (2019)
• 
  Bouziane Brik, Junaid Ahmed Khan, Yacine Ghamri-Doudane, Nasreddine Lagraa:
  PUBLISH: A Distributed Service Advertising Scheme for Vehicular Cloud Networks. CCNC 2019: 1-6
• 
  Haoran Yu, Ermin Wei, Randall A. Berry:
  Analyzing Location-Based Advertising for Vehicle Service Providers Using Effective Resistances. SIGMETRICS (Abstracts) 2019: 37-38
• 
  Haoran Yu, Ermin Wei, Randall A. Berry:
  Analyzing Location-Based Advertising for Vehicle Service Providers Using Effective Resistances. CoRR abs/1902.02429 (2019)
• 2018
• 
  Garry Wei-Han Tan, Voon-Hsien Lee, Jun-Jie Hew, Keng-Boon Ooi, Lai-Wan Wong:
  The interactive mobile social media advertising: An imminent approach to advertise tourism products and services? Telematics Informatics 35(8): 2270-2288 (2018)
• 
  Motoi Iwashita, Shigeaki Tanimoto, Kana Tsuchiya:
  Framework of highly secure transaction management for affiliate services of video advertising. KES 2018: 1802-1809
• 2017
• 
  Yingxue Zhao, Jiajia Nie, Jing Shao:
  Business strategy analysis for an advertising service supply chain: a study with the publication industry. J. Oper. Res. Soc. 68(12): 1512-1520 (2017)
• 
  Philipp Afèche, Mojtaba Araghi, Opher Baron:
  Customer Acquisition, Retention, and Service Access Quality: Optimal Advertising, Capacity Level, and Capacity Allocation. Manuf. Serv. Oper. Manag. 19(4): 674-691 (2017)
• 
  Qi Chen, Yuqiang Feng, Luning Liu, Jingrui Ju:
  Understanding Consumers' Reactance of Personalized Online Advertising Services: from a Perspective of Negative Effects. HICSS 2017: 1-10
• 2016
• 
  Williams Ezinwa Nwagwu, Bunmi Famiyesin:
  Acceptance of mobile advertising by consumers in public service institutions in Lagos, Nigeria. Electron. Libr. 34(2): 265-288 (2016)
• 
  Fan-Chen Tseng, Ching-I Teng:
  Carefulness Matters: Consumer Responses to Short Message Service Advertising. Int. J. Electron. Commer. 20(4): 525-550 (2016)
• 
  Tilo Westermann, Ina Wechsung, Sebastian Möller:
  Smartphone Notifications in Context: a Case Study on Receptivity by the Example of an Advertising Service. CHI Extended Abstracts 2016: 2355-2361
• 
  Jaimie Yejean Park, Yunkyu Sohn, Sue Moon:
  Power of Earned Advertising on Social Network Services: A Case Study of Friend Tagging on Facebook. ICWSM 2016: 299-308
• 2015
• 
  Chien-Hsing Wu, Shu-Chen Kao, Chuan-Chun Wu, Stan Huang:
  Location-aware service applied to mobile short message advertising: Design, development, and evaluation. Inf. Process. Manag. 51(5): 625-642 (2015)
• 
  Lei Deng, Jerry Gao, Chandrasekar Vuppalapati:
  Building a Big Data Analytics Service Framework for Mobile Advertising and Marketing. BigDataService 2015: 256-266
• 
  Julian Bühler, Aaron W. Baur, Markus Bick, Jimin Shi:
  Big Data, Big Opportunities: Revenue Sources of Social Media Services Besides Advertising. I3E 2015: 183-199
• 
  Jun Sasaki, Shizune Takahashi, Shuang Li, Issei Komatsu, Keizo Yamada, Masanori Takagi:
  Finding Target Users Interested in Regional Areas Using Online Advertising and Social Network Services. SoMeT 2015: 203-215
• 2014
• 
  Debmalya Biswas, Krishnamurthy Vidyasankar:
  Privacy preserving and transactional advertising for mobile services. Computing 96(7): 613-630 (2014)
• 
  Narain Chutijirawong, Prasert Kanawattanachai:
  The role and impact of context-driven personalisation technology on customer acceptance of advertising via short message service (SMS). Int. J. Mob. Commun. 12(6): 578-602 (2014)
• 
  Peter Fröhlich, Jürgen Rehak:
  Context-aware in-car advertising: the role of message composition and service type. AutomotiveUI (adjunct) 2014: 16:1-16:6
• 
  Jianxin Cheng, Hongbo Lai, Junnan Ye:
  The Study of Service Design with the Perspective of Cross-Cultural Based on the Advertising Events and the Brand Experience. HCI (19) 2014: 437-448
• 
  Hui-Chih Wang, Her-Sen Doong:
  Effects of Online Advertising Strategy on Attitude towards Healthcare Service. HICSS 2014: 2725-2732
• 
  Marcos E. B. Broinizi, Danilo Mutti, João Eduardo Ferreira:
  Application Configuration Repository for Adaptive Service-Based Systems: Overcoming Challenges in an Evolutionary Online Advertising Environment. ICWS 2014: 670-677
• 2013
• 
  Yuhmiin Chang:
  Age matters: Short Message Service advertising reading behaviours. Int. J. Mob. Commun. 11(2): 159-175 (2013)
• 
  Charnsak Srisawatsakul, Borworn Papasratorn:
  Factors Affecting Consumer Acceptance Mobile Broadband Services with Add-on Advertising: Thailand Case Study. Wirel. Pers. Commun. 69(3): 1055-1065 (2013)
• 
  Cain Evans, Jagdev Bhogal, Salameh Abu Rmeileh:
  Towards an iMAS Model Ontology: An Intelligent Mobile Advertising Service. CISIS 2013: 511-516
• 
  Thomas M. Wagner, Alexander Benlian, Thomas Hess:
  The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services? HICSS 2013: 2928-2937

skipping 34 more matches