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@proceedings{DBLP:conf/marketing/1980,
editor = {Rainer Thome},
title = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
publisher = {Springer},
year = {1981},
url = {https://doi.org/10.1007/978-3-642-67953-7},
doi = {10.1007/978-3-642-67953-7},
isbn = {3-540-10555-7},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/1980.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Becker80,
author = {H. Becker},
editor = {Rainer Thome},
title = {Entwurf und praktische Einf{\"{u}}hrung von Verkaufssteuerungssystemen},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {237--250},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_11},
doi = {10.1007/978-3-642-67953-7\_11},
timestamp = {Wed, 17 May 2017 10:55:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Becker80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/BeckerB80,
author = {K. J. Becker and
L. Birk},
editor = {Rainer Thome},
title = {Einsatzm{\"{o}}glichkeiten eines dialogorientierten Marketinginformationssysteme,
dargestellte am System {EXPRESS}},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {16--24},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_2},
doi = {10.1007/978-3-642-67953-7\_2},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/BeckerB80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Bittel80,
author = {M. Bittel},
editor = {Rainer Thome},
title = {Computer Output on Microfilm im Marketingbereich},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {371--375},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_23},
doi = {10.1007/978-3-642-67953-7\_23},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Bittel80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Brossmann80,
author = {M. Bro{\ss}mann},
editor = {Rainer Thome},
title = {Individualisierung von Computerwerbemitteln im Rahmen eines kooperativen
Direct Marketings zwischen Hersteller und Handel (Dealer-Identified-Direct-Marketing)},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {251--279},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_12},
doi = {10.1007/978-3-642-67953-7\_12},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Brossmann80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Feiereisen80,
author = {L. Feiereisen},
editor = {Rainer Thome},
title = {Online Warenwirtschaftssysteme},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {224--236},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_10},
doi = {10.1007/978-3-642-67953-7\_10},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Feiereisen80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Heidotting80,
author = {M. Heid{\"{o}}tting},
editor = {Rainer Thome},
title = {Einsatz einer interaktiven Planungssprache beim Aufbau eines Marketing-Informations-Systems},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {200--212},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_8},
doi = {10.1007/978-3-642-67953-7\_8},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Heidotting80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Heinzelbecker80,
author = {K. Heinzelbecker},
editor = {Rainer Thome},
title = {Marketinginformationssysteme in der Investitionsg{\"{u}}terindustrie},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {169--199},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_7},
doi = {10.1007/978-3-642-67953-7\_7},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Heinzelbecker80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Henning80,
author = {G. Henning},
editor = {Rainer Thome},
title = {Neue Konzepte und Produkte der Datenfernverarbeitung - Einsatzm{\"{o}}glichkeiten
im Marketing},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {338--346},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_19},
doi = {10.1007/978-3-642-67953-7\_19},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Henning80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/KirschnerR80,
author = {G. Kirschner and
Wolfgang Renninger},
editor = {Rainer Thome},
title = {Markforschung im europ{\"{a}}ischen Verbund},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {290--297},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_14},
doi = {10.1007/978-3-642-67953-7\_14},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/KirschnerR80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Klugmann80,
author = {D. Klugmann},
editor = {Rainer Thome},
title = {Spracherkennung - Technik und Einsatzm{\"{o}}glichkeiten},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {354--364},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_21},
doi = {10.1007/978-3-642-67953-7\_21},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Klugmann80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Konig80,
author = {W. K{\"{o}}nig},
editor = {Rainer Thome},
title = {Datenbankkonzepte f{\"{u}}r Marketinginformationssysteme},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {98--121},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_4},
doi = {10.1007/978-3-642-67953-7\_4},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Konig80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Kretz80,
author = {E. Kretz},
editor = {Rainer Thome},
title = {Verteilte Computerintelligenz im SB-Warenhaus, Kaufhaus und Baumarkt},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {213--223},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_9},
doi = {10.1007/978-3-642-67953-7\_9},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Kretz80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Linssen80,
author = {D. Linssen},
editor = {Rainer Thome},
title = {{PDS} - Philips Data Systems GmbH Marketinginformationssystem},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {160--168},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_6},
doi = {10.1007/978-3-642-67953-7\_6},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Linssen80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Morasch80,
author = {U. Morasch},
editor = {Rainer Thome},
title = {Die optische Transparenz Multivariater Verfahren},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {308--320},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_16},
doi = {10.1007/978-3-642-67953-7\_16},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Morasch80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/RoskeG80,
author = {W. R{\"{o}}ske and
H. Gansera},
editor = {Rainer Thome},
title = {Strategische Marketing - Ein Vorschlag f{\"{u}}r ein computergest{\"{u}}tztes
Marketing-Support-System in den 80er Jahren},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {25--97},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_3},
doi = {10.1007/978-3-642-67953-7\_3},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/RoskeG80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Schmidt80,
author = {W. Schmidt},
editor = {Rainer Thome},
title = {Faire Datenverarbeitung im Adresshandel},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {329--337},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_18},
doi = {10.1007/978-3-642-67953-7\_18},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Schmidt80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Schmidtmann80,
author = {D. Schmidtmann},
editor = {Rainer Thome},
title = {Erfahrungen mit dem vertriebsinformationssystem der {IBM} Deutschlang
GmbH},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {1--15},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_1},
doi = {10.1007/978-3-642-67953-7\_1},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Schmidtmann80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/SchuttW80,
author = {Dieter Sch{\"{u}}tt and
E. Wildgrube},
editor = {Rainer Thome},
title = {Technik und Einsatzm{\"{o}}glichkeiten r{\"{a}}mlicher Datenverwaltungssysteme},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {321--328},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_17},
doi = {10.1007/978-3-642-67953-7\_17},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/SchuttW80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Stockebrand80,
author = {F. N. Stockebrand},
editor = {Rainer Thome},
title = {Entwicklung und Einf{\"{u}}hrung eines EDV-gest{\"{u}}zten
Marketinginformationssystems f{\"{u}}r den Mineral{\"{o}}lhandel
der Deutschland {BP} {AG}},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {122--159},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_5},
doi = {10.1007/978-3-642-67953-7\_5},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Stockebrand80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Thiele80,
author = {Th. Thiele},
editor = {Rainer Thome},
title = {Au{\ss}endienststeuerungsystem},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {280--289},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_13},
doi = {10.1007/978-3-642-67953-7\_13},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Thiele80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Wagener80,
author = {G. Wagener},
editor = {Rainer Thome},
title = {Einheitliche Kommunikationssysteme als Basis informierter Sortimentspolitik},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {365--370},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_22},
doi = {10.1007/978-3-642-67953-7\_22},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Wagener80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/WagnerS80,
author = {H. Wagner and
E. Steffens},
editor = {Rainer Thome},
title = {Ein computergest{\"{u}}tztes Simulationsmodell f{\"{u}}r
Marketingstrategien von Kreditinstituten},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {298--307},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_15},
doi = {10.1007/978-3-642-67953-7\_15},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/WagnerS80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/marketing/Wenke80,
author = {Klaus Wenke},
editor = {Rainer Thome},
title = {Bildschirmtext in der Markenartikelindustrie},
booktitle = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
series = {Informatik-Fachberichte},
volume = {38},
pages = {347--353},
publisher = {Springer},
year = {1980},
url = {https://doi.org/10.1007/978-3-642-67953-7\_20},
doi = {10.1007/978-3-642-67953-7\_20},
timestamp = {Wed, 17 May 2017 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/marketing/Wenke80.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
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