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@inproceedings{DBLP:conf/adkdd/CaiPRRMJLRSLM23, author = {Vanessa Cai and Pradeep Prabakar and Manuel Serrano Rebuelta and Lucas Rosen and Federico Monti and Katarzyna Janocha and Tomo Lazovich and Jeetu Raj and Yedendra Shrinivasan and Hao Li and Thomas Markovich}, editor = {Abraham Bagherjeiran and Nemanja Djuric and Kuang{-}chih Lee and Linsey Pang and Vladan Radosavljevic and Suju Rajan}, title = {TwERC: High Performance Ensembled Candidate Generation for Ads Recommendation at Twitter}, booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA, USA, August 7, 2023}, series = {{CEUR} Workshop Proceedings}, volume = {3556}, publisher = {CEUR-WS.org}, year = {2023}, url = {https://ceur-ws.org/Vol-3556/adkdd23-cai-twerc-ceur-paper.pdf}, timestamp = {Wed, 20 Dec 2023 17:08:34 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/CaiPRRMJLRSLM23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/ChitlangiaKA23, author = {Sharad Chitlangia and Krishna Reddy Kesari and Rajat Agarwal}, editor = {Abraham Bagherjeiran and Nemanja Djuric and Kuang{-}chih Lee and Linsey Pang and Vladan Radosavljevic and Suju Rajan}, title = {Scaling Generative Pre-training for User Ad Activity Sequences}, booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA, USA, August 7, 2023}, series = {{CEUR} Workshop Proceedings}, volume = {3556}, publisher = {CEUR-WS.org}, year = {2023}, url = {https://ceur-ws.org/Vol-3556/adkdd23-chitlangia-scaling-ceur-paper.pdf}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/ChitlangiaKA23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/DawsonGK0KLMMNS23, author = {Matthew Dawson and Badih Ghazi and Pritish Kamath and Kapil Kumar and Ravi Kumar and Bo Luan and Pasin Manurangsi and Nishanth Mundru and Harikesh Nair and Adam Sealfon and Shengyu Zhu}, editor = {Abraham Bagherjeiran and Nemanja Djuric and Kuang{-}chih Lee and Linsey Pang and Vladan Radosavljevic and Suju Rajan}, title = {Optimizing Hierarchical Queries for the Attribution Reporting {API}}, booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA, USA, August 7, 2023}, series = {{CEUR} Workshop Proceedings}, volume = {3556}, publisher = {CEUR-WS.org}, year = {2023}, url = {https://ceur-ws.org/Vol-3556/adkdd23-dawson-optimizing-ceur-paper.pdf}, timestamp = {Thu, 21 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/DawsonGK0KLMMNS23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/DenisonGK0MNSVZ23, author = {Carson Denison and Badih Ghazi and Pritish Kamath and Ravi Kumar and Pasin Manurangsi and Krishna Giri Narra and Amer Sinha and Avinash V. Varadarajan and Chiyuan Zhang}, editor = {Abraham Bagherjeiran and Nemanja Djuric and Kuang{-}chih Lee and Linsey Pang and Vladan Radosavljevic and Suju Rajan}, title = {Private Ad Modeling with {DP-SGD}}, booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA, USA, August 7, 2023}, series = {{CEUR} Workshop Proceedings}, volume = {3556}, publisher = {CEUR-WS.org}, year = {2023}, url = {https://ceur-ws.org/Vol-3556/adkdd23-denison-private-ceur-paper.pdf}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/DenisonGK0MNSVZ23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/KuKMJ23, author = {Yueh{-}Ning Ku and Mikhail Kuznetsov and Shaunak Mishra and Paloma de Juan}, editor = {Abraham Bagherjeiran and Nemanja Djuric and Kuang{-}chih Lee and Linsey Pang and Vladan Radosavljevic and Suju Rajan}, title = {Staging E-Commerce Products for Online Advertising using Retrieval Assisted Image Generation}, booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA, USA, August 7, 2023}, series = {{CEUR} Workshop Proceedings}, volume = {3556}, publisher = {CEUR-WS.org}, year = {2023}, url = {https://ceur-ws.org/Vol-3556/adkdd23-ku-staging-ceur-paper.pdf}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/KuKMJ23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/NguyenGBAB23, author = {Phuong Ha Nguyen and Djordje Gligorijevic and Arnab Borah and Gajanan Adalinge and Abraham Bagherjeiran}, editor = {Abraham Bagherjeiran and Nemanja Djuric and Kuang{-}chih Lee and Linsey Pang and Vladan Radosavljevic and Suju Rajan}, title = {Practical Budget Pacing Algorithms and Simulation Test Bed for eBay Marketplace Sponsored Search}, booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA, USA, August 7, 2023}, series = {{CEUR} Workshop Proceedings}, volume = {3556}, publisher = {CEUR-WS.org}, year = {2023}, url = {https://ceur-ws.org/Vol-3556/adkdd23-nguyen-practical-ceur-paper.pdf}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/NguyenGBAB23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/WangJHZLZCZYWCC23, author = {Xuewei Wang and Qiang Jin and Shengyu Huang and Min Zhang and Xi Liu and Zhengli Zhao and Yukun Chen and Zhengyu Zhang and Jiyan Yang and Ellie Wen and Sagar Chordia and Wenlin Chen and Qin Huang}, editor = {Abraham Bagherjeiran and Nemanja Djuric and Kuang{-}chih Lee and Linsey Pang and Vladan Radosavljevic and Suju Rajan}, title = {Towards the Better Ranking Consistency: {A} Multi-task Learning Framework for Early Stage Ads Ranking}, booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA, USA, August 7, 2023}, series = {{CEUR} Workshop Proceedings}, volume = {3556}, publisher = {CEUR-WS.org}, year = {2023}, url = {https://ceur-ws.org/Vol-3556/adkdd23-wang-towards-ceur-paper.pdf}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/WangJHZLZCZYWCC23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/YanL23, author = {YaChen Yan and Liubo Li}, editor = {Abraham Bagherjeiran and Nemanja Djuric and Kuang{-}chih Lee and Linsey Pang and Vladan Radosavljevic and Suju Rajan}, title = {AdaEnsemble: Learning Adaptively Sparse Structured Ensemble Network for Click-Through Rate Prediction}, booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA, USA, August 7, 2023}, series = {{CEUR} Workshop Proceedings}, volume = {3556}, publisher = {CEUR-WS.org}, year = {2023}, url = {https://ceur-ws.org/Vol-3556/adkdd23-yan-adaensemble-ceur-paper.pdf}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/YanL23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@proceedings{DBLP:conf/adkdd/2023, editor = {Abraham Bagherjeiran and Nemanja Djuric and Kuang{-}chih Lee and Linsey Pang and Vladan Radosavljevic and Suju Rajan}, title = {Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA, USA, August 7, 2023}, series = {{CEUR} Workshop Proceedings}, volume = {3556}, publisher = {CEUR-WS.org}, year = {2023}, url = {https://ceur-ws.org/Vol-3556}, urn = {urn:nbn:de:0074-3556-1}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/2023.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/AryafarGH17, author = {Kamelia Aryafar and Devin Guillory and Liangjie Hong}, title = {An Ensemble-based Approach to Click-Through Rate Prediction for Promoted Listings at Etsy}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {10:1--10:6}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124758}, doi = {10.1145/3124749.3124758}, timestamp = {Tue, 06 Nov 2018 16:59:37 +0100}, biburl = {https://dblp.org/rec/conf/kdd/AryafarGH17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/ChaudhuriBL17, author = {Sougata Chaudhuri and Abraham Bagherjeiran and James Liu}, title = {Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {7:1--7:6}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124755}, doi = {10.1145/3124749.3124755}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/ChaudhuriBL17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/ChenCK17, author = {Xiang Chen and Bowei Chen and Mohan S. Kankanhalli}, title = {{MM2RTB:} Bringing Multimedia Metrics to Real-Time Bidding}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {4:1--4:6}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124757}, doi = {10.1145/3124749.3124757}, timestamp = {Sun, 06 Oct 2024 01:00:00 +0200}, biburl = {https://dblp.org/rec/conf/kdd/ChenCK17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/CuiPPLAK17, author = {Tingting Cui and Lijun Peng and David Pardoe and Kun Liu and Deepak Agarwal and Deepak Kumar}, title = {Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {5:1--5:7}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124759}, doi = {10.1145/3124749.3124759}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/CuiPPLAK17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/DiemertMGL17, author = {Eustache Diemert and Julien Meynet and Pierre Galland and Damien Lefortier}, title = {Attribution Modeling Increases Efficiency of Bidding in Display Advertising}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {2:1--2:6}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124752}, doi = {10.1145/3124749.3124752}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/DiemertMGL17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/GrigasLWL17, author = {Paul Grigas and Alfonso Lobos and Zheng Wen and Kuang{-}chih Lee}, title = {Profit Maximization for Online Advertising Demand-Side Platforms}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {11:1--11:7}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124761}, doi = {10.1145/3124749.3124761}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/GrigasLWL17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/LuPWPWY17, author = {Quan Lu and Shengjun Pan and Liang Wang and Junwei Pan and Fengdan Wan and Hongxia Yang}, title = {A Practical Framework of Conversion Rate Prediction for Online Display Advertising}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {9:1--9:9}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124750}, doi = {10.1145/3124749.3124750}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/LuPWPWY17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/ShiSP17, author = {Yeming Shi and Ori Stitelman and Claudia Perlich}, title = {Blacklisting the Blacklist in Online Advertising: Improving Delivery by Bidding for What You Can Win}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {1:1--1:6}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124753}, doi = {10.1145/3124749.3124753}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/ShiSP17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/SinhaMMKSS17, author = {Atanu R. Sinha and Meghanath Macha and Pranav Maneriker and Sopan Khosla and Avani Samdariya and Navjot Singh}, title = {Anti-Ad Blocking Strategy: Measuring its True Impact}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {3:1--3:6}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124756}, doi = {10.1145/3124749.3124756}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/SinhaMMKSS17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/VasileLC17, author = {Flavian Vasile and Damien Lefortier and Olivier Chapelle}, title = {Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {8:1--8:6}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124751}, doi = {10.1145/3124749.3124751}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/VasileLC17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/WangFFW17, author = {Ruoxi Wang and Bin Fu and Gang Fu and Mingliang Wang}, title = {Deep {\&} Cross Network for Ad Click Predictions}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {12:1--12:7}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124754}, doi = {10.1145/3124749.3124754}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/WangFFW17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/XieLW17, author = {Zhihui Xie and Kuang{-}Chih Lee and Liang Wang}, title = {Optimal Reserve Price for Online Ads Trading Based on Inventory Identification}, booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, pages = {6:1--6:7}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749.3124760}, doi = {10.1145/3124749.3124760}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/XieLW17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@proceedings{DBLP:conf/kdd/2017adkdd, title = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3124749}, doi = {10.1145/3124749}, isbn = {978-1-4503-5194-2}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/2017adkdd.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/ChenYW14, author = {Bowei Chen and Shuai Yuan and Jun Wang}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {1:1--1:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648585}, doi = {10.1145/2648584.2648585}, timestamp = {Mon, 31 Jan 2022 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/ChenYW14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/GeyikSD14, author = {Sahin Cem Geyik and Abhishek Saxena and Ali Dasdan}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {Multi-Touch Attribution Based Budget Allocation in Online Advertising}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {2:1--2:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648586}, doi = {10.1145/2648584.2648586}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/GeyikSD14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/HePJXLXSAHBC14, author = {Xinran He and Junfeng Pan and Ou Jin and Tianbing Xu and Bo Liu and Tao Xu and Yanxin Shi and Antoine Atallah and Ralf Herbrich and Stuart Bowers and Joaquin Qui{\~{n}}onero Candela}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {Practical Lessons from Predicting Clicks on Ads at Facebook}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {5:1--5:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648589}, doi = {10.1145/2648584.2648589}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/HePJXLXSAHBC14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/HuertaLMBKSSPCZPDZ14, author = {Juan M. Huerta and Jonathan Lenaghan and Steve Milton and Kevin Brackney and Amol Kapila and Roman Shraga and Rachit Srivastava and Carmem Domingues Khoa Pham and Eliza Chang and Susan Zhang and Evan Picard and Alexandra Dango and Ranqi Zhu}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {The PlaceIQ Analytic Platform: Location Oriented Approaches to Mobile Audiences}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {4:1--4:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648588}, doi = {10.1145/2648584.2648588}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/HuertaLMBKSSPCZPDZ14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/KittsBALLBSSW14, author = {Brendan Kitts and Michael Bardaro and Dyng Au and Al Lee and Sawin Lee and Jon Borchardt and Craig Schwartz and John Sobieski and John Wadsworth{-}Drake}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {7:1--7:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648591}, doi = {10.1145/2648584.2648591}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/KittsBALLBSSW14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/LiaoPLS14, author = {Hairen Liao and Lingxiao Peng and Zhenchuan Liu and Xuehua Shen}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {iPinYou Global {RTB} Bidding Algorithm Competition Dataset}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {6:1--6:6}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648590}, doi = {10.1145/2648584.2648590}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/LiaoPLS14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/WilliamsPDP14, author = {Melinda Han Williams and Claudia Perlich and Brian Dalessandro and Foster J. Provost}, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {Pleasing the advertising oracle: Probabilistic prediction from sampled, aggregated ground truth}, booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, pages = {3:1--3:9}, publisher = {{ACM}}, year = {2014}, url = {https://doi.org/10.1145/2648584.2648587}, doi = {10.1145/2648584.2648587}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/WilliamsPDP14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@proceedings{DBLP:conf/kdd/2014adkdd, editor = {Esin Saka and Dou Shen and Kuang{-}chih Lee and Ying Li}, title = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, {ADKDD} 2014, August 24, 2014, New York City, New York, {USA}}, publisher = {{ACM}}, year = {2014}, url = {http://dl.acm.org/citation.cfm?id=2648584}, isbn = {978-1-4503-2999-6}, timestamp = {Wed, 24 Sep 2014 01:00:00 +0200}, biburl = {https://dblp.org/rec/conf/kdd/2014adkdd.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/00020Z13, author = {Shuai Yuan and Jun Wang and Xiaoxue Zhao}, editor = {Esin Saka and Dou Shen and Bin Gao and Jun Yan and Ying Li}, title = {Real-time bidding for online advertising: measurement and analysis}, booktitle = {Proceedings of the Seventh International Workshop on Data Mining for Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11, 2013}, pages = {3:1--3:8}, publisher = {{ACM}}, year = {2013}, url = {https://doi.org/10.1145/2501040.2501980}, doi = {10.1145/2501040.2501980}, timestamp = {Tue, 20 Aug 2024 07:54:42 +0200}, biburl = {https://dblp.org/rec/conf/adkdd/00020Z13.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/ChenPFP13, author = {Jieying Chen and Jia{-}Yu Pan and Christos Faloutsos and Spiros Papadimitriou}, editor = {Esin Saka and Dou Shen and Bin Gao and Jun Yan and Ying Li}, title = {TSum: fast, principled table summarization}, booktitle = {Proceedings of the Seventh International Workshop on Data Mining for Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11, 2013}, pages = {2:1--2:9}, publisher = {{ACM}}, year = {2013}, url = {https://doi.org/10.1145/2501040.2501981}, doi = {10.1145/2501040.2501981}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/ChenPFP13.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/LeeJD13, author = {Kuang{-}Chih Lee and Ali Jalali and Ali Dasdan}, editor = {Esin Saka and Dou Shen and Bin Gao and Jun Yan and Ying Li}, title = {Real time bid optimization with smooth budget delivery in online advertising}, booktitle = {Proceedings of the Seventh International Workshop on Data Mining for Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11, 2013}, pages = {1:1--1:9}, publisher = {{ACM}}, year = {2013}, url = {https://doi.org/10.1145/2501040.2501979}, doi = {10.1145/2501040.2501979}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/LeeJD13.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/RameshTBPU13, author = {Archana Ramesh and Ankur Teredesai and Ashish Bindra and Sreenivasulu Pokuri and Krishna Uppala}, editor = {Esin Saka and Dou Shen and Bin Gao and Jun Yan and Ying Li}, title = {Audience segment expansion using distributed in-database k-means clustering}, booktitle = {Proceedings of the Seventh International Workshop on Data Mining for Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11, 2013}, pages = {5:1--5:9}, publisher = {{ACM}}, year = {2013}, url = {https://doi.org/10.1145/2501040.2501982}, doi = {10.1145/2501040.2501982}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/RameshTBPU13.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/TagamiOYTT13, author = {Yukihiro Tagami and Shingo Ono and Koji Yamamoto and Koji Tsukamoto and Akira Tajima}, editor = {Esin Saka and Dou Shen and Bin Gao and Jun Yan and Ying Li}, title = {{CTR} prediction for contextual advertising: learning-to-rank approach}, booktitle = {Proceedings of the Seventh International Workshop on Data Mining for Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11, 2013}, pages = {4:1--4:8}, publisher = {{ACM}}, year = {2013}, url = {https://doi.org/10.1145/2501040.2501978}, doi = {10.1145/2501040.2501978}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/TagamiOYTT13.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@proceedings{DBLP:conf/adkdd/2013, editor = {Esin Saka and Dou Shen and Bin Gao and Jun Yan and Ying Li}, title = {Proceedings of the Seventh International Workshop on Data Mining for Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11, 2013}, publisher = {{ACM}}, year = {2013}, url = {https://doi.org/10.1145/2501040}, doi = {10.1145/2501040}, isbn = {978-1-4503-2323-9}, timestamp = {Tue, 20 Aug 2024 01:00:00 +0200}, biburl = {https://dblp.org/rec/conf/adkdd/2013.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/BarajasKA0HA12, author = {Joel Barajas and Jaimie Kwon and Ram Akella and Aaron Flores and Marius Holtan and Victor Andrei}, title = {Marketing campaign evaluation in targeted display advertising}, booktitle = {Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012}, pages = {5:1--5:7}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2351356.2351361}, doi = {10.1145/2351356.2351361}, timestamp = {Wed, 20 Dec 2023 14:46:19 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/BarajasKA0HA12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/BarajasKA0HA12a, author = {Joel Barajas and Jaimie Kwon and Ram Akella and Aaron Flores and Marius Holtan and Victor Andrei}, title = {Measuring dynamic effects of display advertising in the absence of user tracking information}, booktitle = {Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012}, pages = {8:1--8:9}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2351356.2351364}, doi = {10.1145/2351356.2351364}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/BarajasKA0HA12a.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/ChengMCZM12, author = {Haibin Cheng and Eren Manavoglu and Ying Cui and Ruofei Zhang and Jianchang Mao}, title = {Dynamic ad layout revenue optimization for display advertising}, booktitle = {Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012}, pages = {9:1--9:9}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2351356.2351365}, doi = {10.1145/2351356.2351365}, timestamp = {Tue, 02 Jan 2024 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/ChengMCZM12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/DalessandroPSP12, author = {Brian Dalessandro and Claudia Perlich and Ori Stitelman and Foster J. Provost}, title = {Causally motivated attribution for online advertising}, booktitle = {Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012}, pages = {7:1--7:9}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2351356.2351363}, doi = {10.1145/2351356.2351363}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/DalessandroPSP12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/HillNB12, author = {Shawndra Hill and Aman Nalavade and Adrian Benton}, title = {Social {TV:} real-time social media response to {TV} advertising}, booktitle = {Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012}, pages = {4:1--4:9}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2351356.2351360}, doi = {10.1145/2351356.2351360}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/HillNB12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/TrofimovKT12, author = {Ilya Trofimov and Anna Kornetova and Valery A. Topinskiy}, title = {Using boosted trees for click-through rate prediction for sponsored search}, booktitle = {Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012}, pages = {2:1--2:6}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2351356.2351358}, doi = {10.1145/2351356.2351358}, timestamp = {Tue, 02 Jan 2024 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/TrofimovKT12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/WangW00D12, author = {Yilei Wang and Bingzheng Wei and Jun Yan and Zheng Chen and Qiao Du}, title = {Multi-objective optimization for sponsored search}, booktitle = {Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012}, pages = {3:1--3:9}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2351356.2351359}, doi = {10.1145/2351356.2351359}, timestamp = {Tue, 02 Jan 2024 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/WangW00D12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/Yin0CZ12, author = {Zibin Yin and Ya Zhang and Weiyuan Chen and Richard Zong}, title = {Discovering patterns of advertisement propagation in Sina-Microblog}, booktitle = {Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012}, pages = {1:1--1:9}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2351356.2351357}, doi = {10.1145/2351356.2351357}, timestamp = {Tue, 07 May 2024 01:00:00 +0200}, biburl = {https://dblp.org/rec/conf/adkdd/Yin0CZ12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/Zhao0L12, author = {Qi Zhao and Yi Zhang and Lucian Vlad Lita}, title = {Have your cake and eat it too!: preserving privacy while achieving high behavioral targeting performance}, booktitle = {Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012}, pages = {6:1--6:9}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2351356.2351362}, doi = {10.1145/2351356.2351362}, timestamp = {Tue, 02 Jan 2024 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/Zhao0L12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@proceedings{DBLP:conf/adkdd/2012, title = {Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2351356}, doi = {10.1145/2351356}, isbn = {978-1-4503-1545-6}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/2012.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/AlaeiAKMMT09, author = {Saeed Alaei and Esteban Arcaute and Samir Khuller and Wenjing Ma and Azarakhsh Malekian and John A. Tomlin}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Online allocation of display advertisements subject to advanced sales contracts}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, pages = {69--77}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592758}, doi = {10.1145/1592748.1592758}, timestamp = {Wed, 20 Dec 2023 14:01:43 +0100}, biburl = {https://dblp.org/rec/conf/kdd/AlaeiAKMMT09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/InterianDNOKZ09, author = {Yannet Interian and Sundar Dorai{-}Raj and Igor Naverniouk and P. J. Opalinski and Kaustuv and Dan Zigmond}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Ad quality on {TV:} predicting television audience retention}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, pages = {85--91}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592760}, doi = {10.1145/1592748.1592760}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/InterianDNOKZ09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/JudaMR09, author = {Adam Isaac Juda and S. Muthukrishnan and Ashish Rastogi}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Pricing guidance in ad sale negotiations: the PrintAds example}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, pages = {61--68}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592757}, doi = {10.1145/1592748.1592757}, timestamp = {Wed, 19 May 2021 01:00:00 +0200}, biburl = {https://dblp.org/rec/conf/kdd/JudaMR09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/LiLYWBC09, author = {Ting Li and Ning Liu and Jun Yan and Gang Wang and Fengshan Bai and Zheng Chen}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {A Markov chain model for integrating behavioral targeting into contextual advertising}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, pages = {1--9}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592750}, doi = {10.1145/1592748.1592750}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/LiLYWBC09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/MayKHPHM09, author = {Michael May and Christine K{\"{o}}rner and Dirk Hecker and Martial Pasquier and Urs Hofmann and Felix Mende}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Handling missing values in {GPS} surveys using survival analysis: a {GPS} case study of outdoor advertising}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, pages = {78--84}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592759}, doi = {10.1145/1592748.1592759}, timestamp = {Sun, 02 Oct 2022 01:00:00 +0200}, biburl = {https://dblp.org/rec/conf/kdd/MayKHPHM09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/Provost09, author = {Foster J. Provost}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Brand advertising, on-line audiences, and social media: invited talk}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592749}, doi = {10.1145/1592748.1592749}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/Provost09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/SarmentoTGO09, author = {Lu{\'{\i}}s Sarmento and Paulo Trezentos and Jo{\~{a}}o Pedro Gon{\c{c}}alves and Eug{\'{e}}nio C. Oliveira}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Inferring local synonyms for improving keyword suggestion in an on-line advertisement system}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, pages = {37--45}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592754}, doi = {10.1145/1592748.1592754}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/SarmentoTGO09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/SchwaighoferCBGH09, author = {Anton Schwaighofer and Joaquin Qui{\~{n}}onero Candela and Thomas Borchert and Thore Graepel and Ralf Herbrich}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Scalable clustering and keyword suggestion for online advertisements}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, pages = {27--36}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592753}, doi = {10.1145/1592748.1592753}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/SchwaighoferCBGH09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/ShaparenkoCI09, author = {Benyah Shaparenko and {\"{O}}zg{\"{u}}r {\c{C}}etin and Rukmini Iyer}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Data-driven text features for sponsored search click prediction}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, pages = {46--54}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592755}, doi = {10.1145/1592748.1592755}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/ShaparenkoCI09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/WangYZCM09, author = {Xin{-}Jing Wang and Mo Yu and Lei Zhang and Rui Cai and Wei{-}Ying Ma}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Argo: intelligent advertising by mining a user's interest from his photo collections}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, pages = {18--26}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592752}, doi = {10.1145/1592748.1592752}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/WangYZCM09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/WuYLYCC09, author = {Xiaohui Wu and Jun Yan and Ning Liu and Shuicheng Yan and Ying Chen and Zheng Chen}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Probabilistic latent semantic user segmentation for behavioral targeted advertising}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, pages = {10--17}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592751}, doi = {10.1145/1592748.1592751}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/WuYLYCC09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/kdd/ZhuWYWYC09, author = {Yunzhang Zhu and Gang Wang and Junli Yang and Dakan Wang and Jun Yan and Zheng Chen}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Revenue optimization with relevance constraint in sponsored search}, booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, pages = {55--60}, publisher = {{ACM}}, year = {2009}, url = {https://doi.org/10.1145/1592748.1592756}, doi = {10.1145/1592748.1592756}, timestamp = {Tue, 06 Nov 2018 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/ZhuWYWYC09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@proceedings{DBLP:conf/kdd/2009adkdd, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009}, publisher = {{ACM}}, year = {2009}, url = {https://dl.acm.org/doi/proceedings/10.1145/1592748}, doi = {10.1145/1592748}, isbn = {978-1-60558-671-7}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/kdd/2009adkdd.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/AuerbachGS08, author = {Jason Auerbach and Joel Galenson and Mukund Sundararajan}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {An empirical analysis of return on investment maximization in sponsored search auctions}, booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA, August 24, 2008}, pages = {1--9}, publisher = {{ACM}}, year = {2008}, url = {https://doi.org/10.1145/1517472.1517473}, doi = {10.1145/1517472.1517473}, timestamp = {Wed, 20 Dec 2023 14:41:47 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/AuerbachGS08.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/Bhat008, author = {Suma Bhat and Kenneth Church}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Variable selection for ad prediction}, booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA, August 24, 2008}, pages = {45--49}, publisher = {{ACM}}, year = {2008}, url = {https://doi.org/10.1145/1517472.1517478}, doi = {10.1145/1517472.1517478}, timestamp = {Tue, 02 Jan 2024 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/Bhat008.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/GhoseY08, author = {Anindya Ghose and Sha Yang}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Comparing performance metrics in organic search with sponsored search advertising}, booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA, August 24, 2008}, pages = {18--26}, publisher = {{ACM}}, year = {2008}, url = {https://doi.org/10.1145/1517472.1517475}, doi = {10.1145/1517472.1517475}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/GhoseY08.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/HuYL08, author = {Derek Hao Hu and Qiang Yang and Ying Li}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {An algorithm for analyzing personalized online commercial intention}, booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA, August 24, 2008}, pages = {27--36}, publisher = {{ACM}}, year = {2008}, url = {https://doi.org/10.1145/1517472.1517476}, doi = {10.1145/1517472.1517476}, timestamp = {Mon, 29 Jul 2024 01:00:00 +0200}, biburl = {https://dblp.org/rec/conf/adkdd/HuYL08.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/LambertP08, author = {Diane Lambert and Daryl Pregibon}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Online effects of offline ads}, booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA, August 24, 2008}, pages = {10--17}, publisher = {{ACM}}, year = {2008}, url = {https://doi.org/10.1145/1517472.1517474}, doi = {10.1145/1517472.1517474}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/LambertP08.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/Staddon08, author = {Jessica Staddon}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Sponsored ad-based similarity: an approach to mining collective advertiser intelligence}, booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA, August 24, 2008}, pages = {50--56}, publisher = {{ACM}}, year = {2008}, url = {https://doi.org/10.1145/1517472.1517479}, doi = {10.1145/1517472.1517479}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/Staddon08.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/YihM08, author = {Wen{-}tau Yih and Christopher Meek}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Consistent phrase relevance measures}, booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA, August 24, 2008}, pages = {37--44}, publisher = {{ACM}}, year = {2008}, url = {https://doi.org/10.1145/1517472.1517477}, doi = {10.1145/1517472.1517477}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/YihM08.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@proceedings{DBLP:conf/adkdd/2008, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA, August 24, 2008}, publisher = {{ACM}}, year = {2008}, url = {https://doi.org/10.1145/1517472}, doi = {10.1145/1517472}, isbn = {978-1-60558-277-1}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/2008.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/0001CP07, author = {Vanessa Murdock and Massimiliano Ciaramita and Vassilis Plachouras}, editor = {Ying Li}, title = {A noisy-channel approach to contextual advertising}, booktitle = {Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, {ADKDD} '07, San Jose, California, USA, August 12, 2007}, pages = {21--27}, publisher = {{ACM}}, year = {2007}, url = {https://doi.org/10.1145/1348599.1348603}, doi = {10.1145/1348599.1348603}, timestamp = {Wed, 20 Dec 2023 14:36:48 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/0001CP07.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/HubermanW07, author = {Bernardo A. Huberman and Fang Wu}, editor = {Ying Li}, title = {The economics of attention: maximizing user value in information-rich environments}, booktitle = {Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, {ADKDD} '07, San Jose, California, USA, August 12, 2007}, pages = {16--20}, publisher = {{ACM}}, year = {2007}, url = {https://doi.org/10.1145/1348599.1348602}, doi = {10.1145/1348599.1348602}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/HubermanW07.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/JinLMT07, author = {Xin Jin and Ying Li and Teresa Mah and Jie Tong}, editor = {Ying Li}, title = {Sensitive webpage classification for content advertising}, booktitle = {Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, {ADKDD} '07, San Jose, California, USA, August 12, 2007}, pages = {28--33}, publisher = {{ACM}}, year = {2007}, url = {https://doi.org/10.1145/1348599.1348604}, doi = {10.1145/1348599.1348604}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/JinLMT07.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/LambertP07, author = {Diane Lambert and Daryl Pregibon}, editor = {Ying Li}, title = {More bang for their bucks: assessing new features for online advertisers}, booktitle = {Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, {ADKDD} '07, San Jose, California, USA, August 12, 2007}, pages = {7--15}, publisher = {{ACM}}, year = {2007}, url = {https://doi.org/10.1145/1348599.1348601}, doi = {10.1145/1348599.1348601}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/LambertP07.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/LiZHZ007, author = {Hua Li and Duo Zhang and Jian Hu and Hua{-}Jun Zeng and Zheng Chen}, editor = {Ying Li}, title = {Finding keyword from online broadcasting content for targeted advertising}, booktitle = {Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, {ADKDD} '07, San Jose, California, USA, August 12, 2007}, pages = {55--62}, publisher = {{ACM}}, year = {2007}, url = {https://doi.org/10.1145/1348599.1348608}, doi = {10.1145/1348599.1348608}, timestamp = {Sun, 21 Jul 2024 01:00:00 +0200}, biburl = {https://dblp.org/rec/conf/adkdd/LiZHZ007.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/MahdianT07, author = {Mohammad Mahdian and Kerem Tomak}, editor = {Ying Li}, title = {Pay-per-action model for online advertising}, booktitle = {Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, {ADKDD} '07, San Jose, California, USA, August 12, 2007}, pages = {1--6}, publisher = {{ACM}}, year = {2007}, url = {https://doi.org/10.1145/1348599.1348600}, doi = {10.1145/1348599.1348600}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/MahdianT07.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/QiuLB0K07, author = {Guang Qiu and Kangmiao Liu and Jiajun Bu and Chun Chen and Zhiming Kang}, editor = {Ying Li}, title = {Extracting opinion topics for Chinese opinions using dependence grammar}, booktitle = {Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, {ADKDD} '07, San Jose, California, USA, August 12, 2007}, pages = {40--45}, publisher = {{ACM}}, year = {2007}, url = {https://doi.org/10.1145/1348599.1348606}, doi = {10.1145/1348599.1348606}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/QiuLB0K07.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/Raaijmakers07, author = {Stephan Raaijmakers}, editor = {Ying Li}, title = {Sentiment classification with interpolated information diffusion kernels}, booktitle = {Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, {ADKDD} '07, San Jose, California, USA, August 12, 2007}, pages = {34--39}, publisher = {{ACM}}, year = {2007}, url = {https://doi.org/10.1145/1348599.1348605}, doi = {10.1145/1348599.1348605}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/Raaijmakers07.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/StewartCPN07, author = {Avar{\'{e}} Stewart and Ling Chen and Raluca Paiu and Wolfgang Nejdl}, editor = {Ying Li}, title = {Discovering information diffusion paths from blogosphere for online advertising}, booktitle = {Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, {ADKDD} '07, San Jose, California, USA, August 12, 2007}, pages = {46--54}, publisher = {{ACM}}, year = {2007}, url = {https://doi.org/10.1145/1348599.1348607}, doi = {10.1145/1348599.1348607}, timestamp = {Thu, 08 Aug 2024 01:00:00 +0200}, biburl = {https://dblp.org/rec/conf/adkdd/StewartCPN07.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@inproceedings{DBLP:conf/adkdd/SueirasMI07, author = {Jorge Sueiras and Fausto Morales and Juan{-}Carlos Ibanez}, editor = {Ying Li}, title = {From {TV} to online advertising: recent experience from the Spanish media}, booktitle = {Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, {ADKDD} '07, San Jose, California, USA, August 12, 2007}, pages = {63--70}, publisher = {{ACM}}, year = {2007}, url = {https://doi.org/10.1145/1348599.1348609}, doi = {10.1145/1348599.1348609}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/SueirasMI07.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
@proceedings{DBLP:conf/adkdd/2007, editor = {Ying Li}, title = {Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, {ADKDD} '07, San Jose, California, USA, August 12, 2007}, publisher = {{ACM}}, year = {2007}, url = {https://doi.org/10.1145/1348599}, doi = {10.1145/1348599}, isbn = {978-1-59593-833-6}, timestamp = {Wed, 20 Dec 2023 00:00:00 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/2007.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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