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@article{DBLP:journals/behaviourIT/BanerjeeWM12,
  author       = {Probir Banerjee and
                  Kwok Kee Wei and
                  Louis C. K. Ma},
  title        = {Role of trialability in {B2B} e-business adoption: theoretical insights
                  from two case studies},
  journal      = {Behav. Inf. Technol.},
  volume       = {31},
  number       = {9},
  pages        = {815--827},
  year         = {2012},
  url          = {https://doi.org/10.1080/0144929X.2010.497564},
  doi          = {10.1080/0144929X.2010.497564},
  timestamp    = {Thu, 12 Mar 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/behaviourIT/BanerjeeWM12.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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