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@inproceedings{DBLP:conf/icibe/Iglesias-Cuzcano22,
  author       = {Rodrigo Alonso Iglesias{-}Cuzcano and
                  Luis Enrique Quiroz{-}Rodriguez and
                  Juan Carlos Quiroz{-}Flores and
                  Bertha Haydee Diaz{-}Garay and
                  Ruth Vasquez{-}Rivas{-}Plata},
  title        = {The Business Model for a Superfood Company based on Lean Startup Techniques,
                  Digital Marketing, and {PMBOK} Guidelines},
  booktitle    = {Proceedings of the 8th International Conference on Industrial and
                  Business Engineering, {ICIBE} 2022, Macau, SAR, China, September 27-29,
                  2022},
  pages        = {321--328},
  publisher    = {{ACM}},
  year         = {2022},
  url          = {https://doi.org/10.1145/3568834.3568855},
  doi          = {10.1145/3568834.3568855},
  timestamp    = {Sat, 11 Mar 2023 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/icibe/Iglesias-Cuzcano22.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}