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@inproceedings{DBLP:conf/kdd/ChenYW14,
  author       = {Bowei Chen and
                  Shuai Yuan and
                  Jun Wang},
  title        = {A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time
                  Bidding in Display Advertising},
  booktitle    = {ADKDD@KDD},
  pages        = {1:1--1:9},
  publisher    = {{ACM}},
  year         = {2014}
}

@inproceedings{DBLP:conf/kdd/GeyikSD14,
  author       = {Sahin Cem Geyik and
                  Abhishek Saxena and
                  Ali Dasdan},
  title        = {Multi-Touch Attribution Based Budget Allocation in Online Advertising},
  booktitle    = {ADKDD@KDD},
  pages        = {2:1--2:9},
  publisher    = {{ACM}},
  year         = {2014}
}

@inproceedings{DBLP:conf/kdd/HePJXLXSAHBC14,
  author       = {Xinran He and
                  Junfeng Pan and
                  Ou Jin and
                  Tianbing Xu and
                  Bo Liu and
                  Tao Xu and
                  Yanxin Shi and
                  Antoine Atallah and
                  Ralf Herbrich and
                  Stuart Bowers and
                  Joaquin Qui{\~{n}}onero Candela},
  title        = {Practical Lessons from Predicting Clicks on Ads at Facebook},
  booktitle    = {ADKDD@KDD},
  pages        = {5:1--5:9},
  publisher    = {{ACM}},
  year         = {2014}
}

@inproceedings{DBLP:conf/kdd/HuertaLMBKSSPCZPDZ14,
  author       = {Juan M. Huerta and
                  Jonathan Lenaghan and
                  Steve Milton and
                  Kevin Brackney and
                  Amol Kapila and
                  Roman Shraga and
                  Rachit Srivastava and
                  Carmem Domingues Khoa Pham and
                  Eliza Chang and
                  Susan Zhang and
                  Evan Picard and
                  Alexandra Dango and
                  Ranqi Zhu},
  title        = {The PlaceIQ Analytic Platform: Location Oriented Approaches to Mobile
                  Audiences},
  booktitle    = {ADKDD@KDD},
  pages        = {4:1--4:9},
  publisher    = {{ACM}},
  year         = {2014}
}

@inproceedings{DBLP:conf/kdd/KittsBALLBSSW14,
  author       = {Brendan Kitts and
                  Michael Bardaro and
                  Dyng Au and
                  Al Lee and
                  Sawin Lee and
                  Jon Borchardt and
                  Craig Schwartz and
                  John Sobieski and
                  John Wadsworth{-}Drake},
  title        = {Can Television Advertising Impact Be Measured on the Web? Web Spike
                  Response as a Possible Conversion Tracking System for Television},
  booktitle    = {ADKDD@KDD},
  pages        = {7:1--7:9},
  publisher    = {{ACM}},
  year         = {2014}
}

@inproceedings{DBLP:conf/kdd/LiaoPLS14,
  author       = {Hairen Liao and
                  Lingxiao Peng and
                  Zhenchuan Liu and
                  Xuehua Shen},
  title        = {iPinYou Global {RTB} Bidding Algorithm Competition Dataset},
  booktitle    = {ADKDD@KDD},
  pages        = {6:1--6:6},
  publisher    = {{ACM}},
  year         = {2014}
}

@inproceedings{DBLP:conf/kdd/WilliamsPDP14,
  author       = {Melinda Han Williams and
                  Claudia Perlich and
                  Brian Dalessandro and
                  Foster J. Provost},
  title        = {Pleasing the advertising oracle: Probabilistic prediction from sampled,
                  aggregated ground truth},
  booktitle    = {ADKDD@KDD},
  pages        = {3:1--3:9},
  publisher    = {{ACM}},
  year         = {2014}
}

@proceedings{DBLP:conf/kdd/2014adkdd,
  editor       = {Esin Saka and
                  Dou Shen and
                  Kuang{-}chih Lee and
                  Ying Li},
  title        = {Proceedings of the Eighth International Workshop on Data Mining for
                  Online Advertising, {ADKDD} 2014, August 24, 2014, New York City,
                  New York, {USA}},
  publisher    = {{ACM}},
  year         = {2014}
}