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@article{DBLP:journals/ijom/Al-HaddadG20,
author = {Hadeel Bahjat Al{-}Haddad and
Mohammad Hasan Galib},
title = {A Comparative Analysis of Mobile Marketing Adoption in the Light of
Hofstede's Cultural Dimensions},
journal = {Int. J. Online Mark.},
volume = {10},
number = {3},
pages = {62--89},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020070105},
doi = {10.4018/IJOM.2020070105},
timestamp = {Wed, 25 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/ijom/Al-HaddadG20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/AlghamdiB20,
author = {Eman Ali Alghamdi and
Naima Bogari},
title = {The Impact of Social Media Platforms "Instagram" and "Snapchat" on
the Purchasing Decision - Structural Equation Modelling Approach:
Social Media Platforms},
journal = {Int. J. Online Mark.},
volume = {10},
number = {1},
pages = {72--94},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020010105},
doi = {10.4018/IJOM.2020010105},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/AlghamdiB20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/Alharthey20,
author = {Bandar Khalaf Alharthey},
title = {The Role of Online Trust in Forming Online Shopping Intentions},
journal = {Int. J. Online Mark.},
volume = {10},
number = {1},
pages = {32--57},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020010103},
doi = {10.4018/IJOM.2020010103},
timestamp = {Wed, 14 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/Alharthey20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/BernardinoSRF20,
author = {Susana Bernardino and
J. Freitas Santos and
Jos{\'{e}} Cadima Ribeiro and
Andr{\'{e}} Freitas},
title = {Determinants of the Effective Use of {UGC} (User-Generated Content)
on Hotel Room Bookings by Portuguese Travellers},
journal = {Int. J. Online Mark.},
volume = {10},
number = {2},
pages = {30--43},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020040103},
doi = {10.4018/IJOM.2020040103},
timestamp = {Mon, 26 Jun 2023 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/BernardinoSRF20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/Cervantes-Guzman20,
author = {Jovanna Nathalie Cervantes{-}Guzm{\'{a}}n},
title = {Use of Micro-Influencers as a Creative Strategy in the SMEs of Mexico},
journal = {Int. J. Online Mark.},
volume = {10},
number = {3},
pages = {34--47},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020070103},
doi = {10.4018/IJOM.2020070103},
timestamp = {Sat, 08 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/ijom/Cervantes-Guzman20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/GanduriRR20,
author = {Rakesh Naidu Ganduri and
E. Lokanadha Reddy and
T. Narayana Reddy},
title = {Social Media as a Marketing Tool for Political Purpose and Its Implications
on Political Knowledge, Participation, and Interest},
journal = {Int. J. Online Mark.},
volume = {10},
number = {3},
pages = {21--33},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020070102},
doi = {10.4018/IJOM.2020070102},
timestamp = {Thu, 29 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/GanduriRR20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/GillaniKIAA20,
author = {Umar Farooq Gillani and
Muhammad Ishfaq Khan and
Manzar Waseem Ishaq and
Kashif Aziz and
Muhammad Nawas Akram},
title = {The Factors of Why the People of Pakistan Do Not Purchase Paid Apps},
journal = {Int. J. Online Mark.},
volume = {10},
number = {2},
pages = {44--56},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020040104},
doi = {10.4018/IJOM.2020040104},
timestamp = {Wed, 25 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/ijom/GillaniKIAA20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/GuptaS20,
author = {Yuvika Gupta and
Samik Shome},
title = {Social Media Advertisements and Buying Behaviour: {A} Study of Indian
Working Women},
journal = {Int. J. Online Mark.},
volume = {10},
number = {3},
pages = {48--61},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020070104},
doi = {10.4018/IJOM.2020070104},
timestamp = {Thu, 29 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/GuptaS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/HaqueM20,
author = {Umama Nasrin Haque and
Rabin Mazumder},
title = {A Study on the Relationship Between Customer Loyalty and Customer
Trust in Online Shopping},
journal = {Int. J. Online Mark.},
volume = {10},
number = {2},
pages = {1--16},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020040101},
doi = {10.4018/IJOM.2020040101},
timestamp = {Sat, 08 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/ijom/HaqueM20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/Iqbal20,
author = {Tahir Iqbal},
title = {An Assessment of the Impact that Service Quality and Customer Satisfaction
Possess on Customer Loyalty in Internet Banking},
journal = {Int. J. Online Mark.},
volume = {10},
number = {1},
pages = {58--71},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020010104},
doi = {10.4018/IJOM.2020010104},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/ijom/Iqbal20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/Iqbal20a,
author = {Tahir Iqbal},
title = {Best Customer Experience in E-Retailing: {A} Knowledge-Based Empirical
Model},
journal = {Int. J. Online Mark.},
volume = {10},
number = {2},
pages = {57--73},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020040105},
doi = {10.4018/IJOM.2020040105},
timestamp = {Thu, 29 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/Iqbal20a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/KhandelwalYK20,
author = {Utkal Khandelwal and
Seemant Kumar Yadav and
Yogesh Kumar},
title = {Understanding Research Online Purchase Offline {(ROPO)} Behaviour
of Indian Consumers},
journal = {Int. J. Online Mark.},
volume = {10},
number = {1},
pages = {1--14},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020010101},
doi = {10.4018/IJOM.2020010101},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/ijom/KhandelwalYK20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/Lopez20,
author = {Lorena Herrera L{\'{o}}pez},
title = {A Closer Look at Direct Carrier Billing: Identifying the Determinants
of Purchase and Use of a Mobile Game},
journal = {Int. J. Online Mark.},
volume = {10},
number = {4},
pages = {18--40},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020100102},
doi = {10.4018/IJOM.2020100102},
timestamp = {Thu, 29 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/Lopez20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/LuMCP20,
author = {Carol Yirong Lu and
Michael W. Marek and
Brendan T. Chen and
I. Cheng Pai},
title = {An Exploratory Study on Consumer Purchase Behavior From Live Webcasting
E-Commerce: {A} Means-End Chain Analysis Using Facebook Live Webcasting},
journal = {Int. J. Online Mark.},
volume = {10},
number = {3},
pages = {1--20},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020070101},
doi = {10.4018/IJOM.2020070101},
timestamp = {Thu, 29 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/LuMCP20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/NatesanV20,
author = {Vanitha Natesan and
Sripriya Venkatesalu},
title = {Food Purchase Using Food Delivery App and Gender Influence: Study
of a Small Sample in Coimbatore City},
journal = {Int. J. Online Mark.},
volume = {10},
number = {4},
pages = {57--73},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020100104},
doi = {10.4018/IJOM.2020100104},
timestamp = {Thu, 29 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/NatesanV20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/Saini20,
author = {Chand Prakash Saini},
title = {Difficulty in Transition: Study on Hindrances in Online Shopping for
Potential Shoppers},
journal = {Int. J. Online Mark.},
volume = {10},
number = {2},
pages = {17--29},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020040102},
doi = {10.4018/IJOM.2020040102},
timestamp = {Wed, 25 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/ijom/Saini20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/SarkarML20,
author = {Juin Ghosh Sarkar and
Tuhin Mukherjee and
Isita Lahiri},
title = {Deep Learning-Based Classification of Customers Towards Online Purchase
Behaviour: {A} Recent Empirical Study for Home Appliances},
journal = {Int. J. Online Mark.},
volume = {10},
number = {4},
pages = {74--86},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020100105},
doi = {10.4018/IJOM.2020100105},
timestamp = {Thu, 29 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/SarkarML20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/Shaouf20,
author = {Abubaker Shaouf},
title = {The Role of Website Visual Design in Predicting Consumers' Purchase
Intentions: An Empirical Study in a {B2C} Online Environment},
journal = {Int. J. Online Mark.},
volume = {10},
number = {4},
pages = {1--17},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020100101},
doi = {10.4018/IJOM.2020100101},
timestamp = {Wed, 25 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/ijom/Shaouf20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/SohailHS20,
author = {M. Sadiq Sohail and
Mehedi Hasan and
Azlin Fathima Sohail},
title = {The Impact of Social Media Marketing on Brand Trust and Brand Loyalty:
An Arab Perspective},
journal = {Int. J. Online Mark.},
volume = {10},
number = {1},
pages = {15--31},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020010102},
doi = {10.4018/IJOM.2020010102},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/ijom/SohailHS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/VermaAM20,
author = {Vishal Verma and
Swati Anand and
Kushendra Mishra},
title = {The Pathos and Logos Affecting Online Purchasing Behavior: The Mediating
Role of Logos},
journal = {Int. J. Online Mark.},
volume = {10},
number = {4},
pages = {41--56},
year = {2020},
url = {https://doi.org/10.4018/IJOM.2020100103},
doi = {10.4018/IJOM.2020100103},
timestamp = {Thu, 29 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/VermaAM20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
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