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@inproceedings{DBLP:conf/kdd/AryafarGH17,
  author       = {Kamelia Aryafar and
                  Devin Guillory and
                  Liangjie Hong},
  title        = {An Ensemble-based Approach to Click-Through Rate Prediction for Promoted
                  Listings at Etsy},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {10:1--10:6},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124758},
  doi          = {10.1145/3124749.3124758},
  timestamp    = {Tue, 06 Nov 2018 16:59:37 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/AryafarGH17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/ChaudhuriBL17,
  author       = {Sougata Chaudhuri and
                  Abraham Bagherjeiran and
                  James Liu},
  title        = {Ranking and Calibrating Click-Attributed Purchases in Performance
                  Display Advertising},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {7:1--7:6},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124755},
  doi          = {10.1145/3124749.3124755},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/ChaudhuriBL17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/ChenCK17,
  author       = {Xiang Chen and
                  Bowei Chen and
                  Mohan S. Kankanhalli},
  title        = {{MM2RTB:} Bringing Multimedia Metrics to Real-Time Bidding},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {4:1--4:6},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124757},
  doi          = {10.1145/3124749.3124757},
  timestamp    = {Mon, 31 Jan 2022 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/ChenCK17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/CuiPPLAK17,
  author       = {Tingting Cui and
                  Lijun Peng and
                  David Pardoe and
                  Kun Liu and
                  Deepak Agarwal and
                  Deepak Kumar},
  title        = {Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {5:1--5:7},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124759},
  doi          = {10.1145/3124749.3124759},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/CuiPPLAK17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/DiemertMGL17,
  author       = {Eustache Diemert and
                  Julien Meynet and
                  Pierre Galland and
                  Damien Lefortier},
  title        = {Attribution Modeling Increases Efficiency of Bidding in Display Advertising},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {2:1--2:6},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124752},
  doi          = {10.1145/3124749.3124752},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/DiemertMGL17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/GrigasLWL17,
  author       = {Paul Grigas and
                  Alfonso Lobos and
                  Zheng Wen and
                  Kuang{-}chih Lee},
  title        = {Profit Maximization for Online Advertising Demand-Side Platforms},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {11:1--11:7},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124761},
  doi          = {10.1145/3124749.3124761},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/GrigasLWL17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/LuPWPWY17,
  author       = {Quan Lu and
                  Shengjun Pan and
                  Liang Wang and
                  Junwei Pan and
                  Fengdan Wan and
                  Hongxia Yang},
  title        = {A Practical Framework of Conversion Rate Prediction for Online Display
                  Advertising},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {9:1--9:9},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124750},
  doi          = {10.1145/3124749.3124750},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/LuPWPWY17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/ShiSP17,
  author       = {Yeming Shi and
                  Ori Stitelman and
                  Claudia Perlich},
  title        = {Blacklisting the Blacklist in Online Advertising: Improving Delivery
                  by Bidding for What You Can Win},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {1:1--1:6},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124753},
  doi          = {10.1145/3124749.3124753},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/ShiSP17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/SinhaMMKSS17,
  author       = {Atanu R. Sinha and
                  Meghanath Macha and
                  Pranav Maneriker and
                  Sopan Khosla and
                  Avani Samdariya and
                  Navjot Singh},
  title        = {Anti-Ad Blocking Strategy: Measuring its True Impact},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {3:1--3:6},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124756},
  doi          = {10.1145/3124749.3124756},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/SinhaMMKSS17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/VasileLC17,
  author       = {Flavian Vasile and
                  Damien Lefortier and
                  Olivier Chapelle},
  title        = {Cost-sensitive Learning for Utility Optimization in Online Advertising
                  Auctions},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {8:1--8:6},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124751},
  doi          = {10.1145/3124749.3124751},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/VasileLC17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/WangFFW17,
  author       = {Ruoxi Wang and
                  Bin Fu and
                  Gang Fu and
                  Mingliang Wang},
  title        = {Deep {\&} Cross Network for Ad Click Predictions},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {12:1--12:7},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124754},
  doi          = {10.1145/3124749.3124754},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/WangFFW17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/XieLW17,
  author       = {Zhihui Xie and
                  Kuang{-}Chih Lee and
                  Liang Wang},
  title        = {Optimal Reserve Price for Online Ads Trading Based on Inventory Identification},
  booktitle    = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  pages        = {6:1--6:7},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749.3124760},
  doi          = {10.1145/3124749.3124760},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/XieLW17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@proceedings{DBLP:conf/kdd/2017adkdd,
  title        = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
                  2017},
  publisher    = {{ACM}},
  year         = {2017},
  url          = {https://doi.org/10.1145/3124749},
  doi          = {10.1145/3124749},
  isbn         = {978-1-4503-5194-2},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/2017adkdd.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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