"An Evaluation Model for Selecting Integrated Marketing Communication ..."

Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang (2010)

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DOI: 10.1007/978-3-642-15606-9_16

access: closed

type: Part in Book or Collection

metadata version: 2017-05-16

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Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang:
An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management. Marketing Intelligent Systems Using Soft Computing 2010: 227-254

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