"Effects of Issue- and Character-Based Narrative Political Ads on Ad ..."

Fuyuan Shen et al. (2023)

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DOI: 10.1027/1864-1105/A000374

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type: Journal Article

metadata version: 2024-01-13

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Fuyuan Shen, Guolan Yang, Jeff Conlin, Pratiti Diddi:
Effects of Issue- and Character-Based Narrative Political Ads on Ad Evaluations. J. Media Psychol. Theor. Methods Appl. 35(6): 325-334 (2023)

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