"The Effectiveness of Using Sexual Appeals in Advertising."

Lelia Samson (2018)

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DOI: 10.1027/1864-1105/A000194

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type: Journal Article

metadata version: 2020-04-01

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Lelia Samson:
The Effectiveness of Using Sexual Appeals in Advertising. J. Media Psychol. Theor. Methods Appl. 30(4) (2018)

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