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"Marketing in the metaverse era: toward an integrative channel approach."

Zahy B. Ramadan (2023)

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DOI: 10.1007/S10055-023-00783-2

access: closed

type: Journal Article

metadata version: 2023-08-31

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Zahy B. Ramadan:
Marketing in the metaverse era: toward an integrative channel approach. Virtual Real. 27(3): 1905-1918 (2023)

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