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"When brands come to life: experimental research on the vividness effect of ..."

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems (2017)

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DOI: 10.1007/S10055-017-0306-3

access: closed

type: Journal Article

metadata version: 2020-10-26

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  - https://dblp.org/rec/journals/vr/KerrebroeckBW17
Helena Van Kerrebroeck, Malaika Brengman, Kim Willems:
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications. Virtual Real. 21(4): 177-191 (2017)

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