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"Target or Not? Endogenous Advertising Strategy Under Competition."

Jianqiang Zhang, Qingning Cao, Xiaohang Yue (2020)

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DOI: 10.1109/TSMC.2018.2853181

access: closed

type: Journal Article

metadata version: 2020-11-14

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Jianqiang Zhang, Qingning Cao, Xiaohang Yue:
Target or Not? Endogenous Advertising Strategy Under Competition. IEEE Trans. Syst. Man Cybern. Syst. 50(11): 4472-4481 (2020)

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