"Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation ..."

Soheil Eshghi et al. (2020)

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DOI: 10.1109/TNSE.2018.2873281

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type: Journal Article

metadata version: 2020-06-30

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Soheil Eshghi, Victor M. Preciado, Saswati Sarkar, Santosh S. Venkatesh, Qing Zhao, Raissa M. D'Souza, Ananthram Swami:
Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels. IEEE Trans. Netw. Sci. Eng. 7(2): 750-763 (2020)

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