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"A New Marketing Paradigm for Electronic Commerce."

Donna L. Hoffman, Thomas P. Novak (1997)

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DOI: 10.1080/019722497129278

access: closed

type: Journal Article

metadata version: 2018-11-14

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  - https://dblp.org/rec/journals/tis/HoffmanN97
Donna L. Hoffman, Thomas P. Novak:
A New Marketing Paradigm for Electronic Commerce. Inf. Soc. 13(1): 43-54 (1997)

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