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"Shopping Hard or Hardly Shopping: Revealing Consumer Segments Using ..."
Melina Zavali, Ewelina Lacka, Johannes De Smedt (2023)
- Melina Zavali, Ewelina Lacka
, Johannes De Smedt
:
Shopping Hard or Hardly Shopping: Revealing Consumer Segments Using Clickstream Data. IEEE Trans. Engineering Management 70(4): 1353-1364 (2023)

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