"Shopping Hard or Hardly Shopping: Revealing Consumer Segments Using ..."

Melina Zavali, Ewelina Lacka, Johannes De Smedt (2023)

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DOI: 10.1109/TEM.2021.3070069

access: closed

type: Journal Article

metadata version: 2023-03-21

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Melina Zavali, Ewelina Lacka, Johannes De Smedt:
Shopping Hard or Hardly Shopping: Revealing Consumer Segments Using Clickstream Data. IEEE Trans. Engineering Management 70(4): 1353-1364 (2023)

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