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"Transparentizing the "Black Box" of Live Streaming: Impacts of Live ..."

Dezhi Wu, Xinwei Wang, Hua Jonathan Ye (2024)

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DOI: 10.1109/TEM.2023.3237852

access: closed

type: Journal Article

metadata version: 2024-03-05

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Dezhi Wu, Xinwei Wang, Hua Jonathan Ye:
Transparentizing the "Black Box" of Live Streaming: Impacts of Live Interactivity on Viewers' Experience and Purchase. IEEE Trans. Engineering Management 71: 3820-3831 (2024)

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