"Business Models and Tactics in New Product Creation: The Interplay of ..."

Mun Kiat Sitoh, Shan L. Pan, Ching-Ying Yu (2014)

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DOI: 10.1109/TEM.2013.2293731

access: closed

type: Journal Article

metadata version: 2018-11-02

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Mun Kiat Sitoh, Shan L. Pan, Ching-Ying Yu:
Business Models and Tactics in New Product Creation: The Interplay of Effectuation and Causation Processes. IEEE Trans. Engineering Management 61(2): 213-224 (2014)

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