"Artificial Intelligence-Enabled Customer Value Proposition Capability and ..."

Lixu Li et al. (2024)

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DOI: 10.1109/TEM.2024.3364255

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type: Journal Article

metadata version: 2024-09-08

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Lixu Li, Yang Tong, Yaoqi Liu, Shuili Yang:
Artificial Intelligence-Enabled Customer Value Proposition Capability and Market Performance: The Moderating Role of Environmental Heterogeneity. IEEE Trans. Engineering Management 71: 5588-5599 (2024)

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