"Advertising or Freemium: The Impacts of Social Effects and Service Quality ..."

Zhiyong Li, Guofang Nan, Minqiang Li (2020)

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DOI: 10.1109/TEM.2018.2871420

access: closed

type: Journal Article

metadata version: 2025-01-19

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Zhiyong Li, Guofang Nan, Minqiang Li:
Advertising or Freemium: The Impacts of Social Effects and Service Quality on Competing Platforms. IEEE Trans. Engineering Management 67(1): 220-233 (2020)

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