"Online-to-Store Channel Expansion Strategies: Cost, Heterogeneity, and Power."

Xu Chen, Ying Peng, Xiaojun Wang (2024)

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DOI: 10.1109/TEM.2023.3330374

access: closed

type: Journal Article

metadata version: 2024-06-18

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Xu Chen, Ying Peng, Xiaojun Wang:
Online-to-Store Channel Expansion Strategies: Cost, Heterogeneity, and Power. IEEE Trans. Engineering Management 71: 9258-9269 (2024)

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