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"Advertising Effectiveness in Social Networking Sites: Social Ties, ..."

Klarissa T. T. Chang, Chen Wen, Bernard C. Y. Tan (2012)

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DOI: 10.1109/TEM.2011.2177665

access: closed

type: Journal Article

metadata version: 2017-05-27

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Klarissa T. T. Chang, Chen Wen, Bernard C. Y. Tan:
Advertising Effectiveness in Social Networking Sites: Social Ties, Expertise, and Product Type. IEEE Trans. Engineering Management 59(4): 634-643 (2012)

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