"Understanding Online Interruption-Based Advertising: Impacts of Exposure ..."

Jason C. F. Chan, Zhenhui Jiang, Bernard C. Y. Tan (2010)

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DOI: 10.1109/TEM.2009.2034255

access: closed

type: Journal Article

metadata version: 2017-05-27

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Jason C. F. Chan, Zhenhui Jiang, Bernard C. Y. Tan:
Understanding Online Interruption-Based Advertising: Impacts of Exposure Timing, Advertising Intent, and Brand Image. IEEE Trans. Engineering Management 57(3): 365-379 (2010)

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