"Understanding the influence of C2C communication on purchase decision in ..."

Dong-Hong Zhu, Ya-Ping Chang, Jian Jun Luo (2016)

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DOI: 10.1016/J.TELE.2015.06.001

access: closed

type: Journal Article

metadata version: 2020-02-24

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Dong-Hong Zhu, Ya-Ping Chang, Jian Jun Luo:
Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model. Telematics Informatics 33(1): 8-16 (2016)

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