"Examining user behavioral response to SMS ads: Implications for the ..."

Ran Wei, Hao Xiaoming, Ji Pan (2010)

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DOI: 10.1016/J.TELE.2009.03.005

access: closed

type: Journal Article

metadata version: 2020-02-24

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Ran Wei, Hao Xiaoming, Ji Pan:
Examining user behavioral response to SMS ads: Implications for the evolution of the mobile phone as a bona-fide medium. Telematics Informatics 27(1): 32-41 (2010)

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