"Segmenting consumers based on social media advertising perceptions: How ..."

V. Aslihan Nasir et al. (2021)

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DOI: 10.1016/J.TELE.2021.101687

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type: Journal Article

metadata version: 2021-10-19

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V. Aslihan Nasir, Ali Can Keserel, Onur Eren Surgit, Mehmet Nalbant:
Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments? Telematics Informatics 64: 101687 (2021)

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