"Trust, emotion, and purchase: why human streamers still matter in the age ..."

Li Liu, Shixiong Sheng, Siu Shing Man (2025)

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DOI: 10.1016/J.TELE.2025.102307

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type: Journal Article

metadata version: 2025-08-07

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Li Liu, Shixiong Sheng, Siu Shing Man:
Trust, emotion, and purchase: why human streamers still matter in the age of virtual commerce. Telematics Informatics 101: 102307 (2025)

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