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"The impact of message appraisals of Dove's Campaign for Real Beauty on ..."

Joon Soo Lim, Jun Zhang (2021)

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DOI: 10.1016/J.TELE.2021.101594

access: closed

type: Journal Article

metadata version: 2021-10-14

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Joon Soo Lim, Jun Zhang:
The impact of message appraisals of Dove's Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers. Telematics Informatics 61: 101594 (2021)

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