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"Effects of brand anthropomorphism on consumer-brand relationships on ..."

Taeyeon Kim, Yongjun Sung, Jang Ho Moon (2020)

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DOI: 10.1016/J.TELE.2020.101406

access: closed

type: Journal Article

metadata version: 2023-06-26

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Taeyeon Kim, Yongjun Sung, Jang Ho Moon:
Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence. Telematics Informatics 51: 101406 (2020)

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