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"The impact of online brand community characteristics on customer ..."

Jamid Ul Islam, Zillur Rahman (2017)

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DOI: 10.1016/J.TELE.2017.01.004

access: closed

type: Journal Article

metadata version: 2020-02-24

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Jamid Ul Islam, Zillur Rahman:
The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm. Telematics Informatics 34(4): 96-109 (2017)

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