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"An Empirical Study of User Engagement in Influencer Marketing on Weibo and ..."

Jun Wang et al. (2023)

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DOI: 10.1109/TCSS.2022.3204177

access: closed

type: Journal Article

metadata version: 2024-01-24

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  - https://dblp.org/rec/journals/tcss/WangYLFSX23
Jun Wang, Yu Yang, Qi Liu, Zheng Fang, Shujuan Sun, Yabo Xu:
An Empirical Study of User Engagement in Influencer Marketing on Weibo and WeChat. IEEE Trans. Comput. Soc. Syst. 10(6): 3228-3240 (2023)

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