"Modeling Market Share Dynamics Under Advertising Effort and Word-of-Mouth ..."

Eugenius Kaszkurewicz, Amit Bhaya (2018)

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DOI: 10.1109/TCSS.2018.2810242

access: closed

type: Journal Article

metadata version: 2020-06-08

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Eugenius Kaszkurewicz, Amit Bhaya:
Modeling Market Share Dynamics Under Advertising Effort and Word-of-Mouth Interactions Between Customers. IEEE Trans. Comput. Soc. Syst. 5(2): 382-390 (2018)

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