"A study on the positioning of the brand variants by smartwatch ..."

Krishnan Gopinath, Prakash Sai Lokachari (2023)

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DOI: 10.1080/09537325.2021.1980210

access: closed

type: Journal Article

metadata version: 2024-10-06

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Krishnan Gopinath, Prakash Sai Lokachari:
A study on the positioning of the brand variants by smartwatch manufacturers: a technometrics approach. Technol. Anal. Strateg. Manag. 35(6): 689-703 (2023)

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