"Do R&D expenditures matter more than those of marketing to company ..."

Ping-Chuan Chen et al. (2016)

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DOI: 10.1080/09537325.2015.1093107

access: closed

type: Journal Article

metadata version: 2020-10-08

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Ping-Chuan Chen, Wu-Chiang Chan, Shiu-Wan Hung, Yi-Jung Hsiang, Li-Chang Wu:
Do R&D expenditures matter more than those of marketing to company performance? The moderating role of industry characteristics and investment density. Technol. Anal. Strateg. Manag. 28(2): 205-216 (2016)

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