"The impact of online referral on brand market strategies with consumer ..."

Chi Zhou et al. (2020)

> Home

Details and statistics

DOI: 10.1007/S00500-018-3661-4

access: closed

type: Journal Article

metadata version: 2025-01-19

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/soco/ZhouMCL20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/soco/ZhouMCL20
Chi Zhou, Nana Ma, Xin Cui, Zhibing Liu:
The impact of online referral on brand market strategies with consumer search and spillover effect. Soft Comput. 24(4): 2551-2565 (2020)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.