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"Customer segmentation using online platforms: isolating behavioral and ..."
Jisun An et al. (2018)
- Jisun An, Haewoon Kwak, Soon-Gyo Jung, Joni Salminen, Bernard J. Jansen:
Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data. Soc. Netw. Anal. Min. 8(1): 54:1-54:19 (2018)
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