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"Mining brand value propositions on Twitter: exploring the link between ..."

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal (2021)

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DOI: 10.1007/S13278-021-00790-8

access: open

type: Journal Article

metadata version: 2023-02-28

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  - journals/snam/AlwashSP21
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Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal:
Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes. Soc. Netw. Anal. Min. 11(1): 83 (2021)

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