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"Simulating Customer Experience and Word-Of-Mouth in Retail - A Case Study."

Peer-Olaf Siebers et al. (2010)

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DOI: 10.1177/0037549708101575

access: closed

type: Journal Article

metadata version: 2020-06-15

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  - journals/simulation/SiebersACC10
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  - https://dblp.org/rec/journals/simulation/SiebersACC10
Peer-Olaf Siebers, Uwe Aickelin, Helen Celia, Chris W. Clegg:
Simulating Customer Experience and Word-Of-Mouth in Retail - A Case Study. Simul. 86(1): 5-30 (2010)

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