"A Ubiquitous NFC Solution for the Development of Tailored Marketing ..."

Francisco Borrego-Jaraba et al. (2013)

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DOI: 10.3390/S130506334

access: open

type: Journal Article

metadata version: 2025-03-03

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Francisco Borrego-Jaraba, Pilar Castro Garrido, Gonzalo Cerruela García, Irene Luque Ruiz, Miguel Ángel Gómez-Nieto:
A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards. Sensors 13(5): 6334-6354 (2013)

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