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"Short-term Impact of Item-based Loyalty Program on Customer Purchase ..."
Bo Wu, Yi Sun, Katsutoshi Yada (2020)
- Bo Wu, Yi Sun, Katsutoshi Yada:
Short-term Impact of Item-based Loyalty Program on Customer Purchase Behaviors. Rev. Socionetwork Strateg. 14(2): 181-192 (2020)
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