"An Advertising Strategy Using Consumption Externality and Forgetting in ..."

Keita Kinjo, Takeshi Ebina (2016)

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DOI: 10.1007/S12626-016-0064-9

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type: Journal Article

metadata version: 2020-04-02

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Keita Kinjo, Takeshi Ebina:
An Advertising Strategy Using Consumption Externality and Forgetting in the Case of Japanese Electronic Books. Rev. Socionetwork Strateg. 10(2): 55-71 (2016)

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