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"Dynamic market share through advertising and loyalty reward programs: A ..."

Jun Wang et al. (2022)

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DOI: 10.1051/RO/2022166

access: closed

type: Journal Article

metadata version: 2023-09-04

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Jun Wang, Yu Li, Wenwen Jiang, Yufang Wang, Shuhua Zhang:
Dynamic market share through advertising and loyalty reward programs: A case study of Ofo versus Mobike. RAIRO Oper. Res. 56(5): 3545-3560 (2022)

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