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"Cross-brand and cross-channel advertising strategies in a dual-channel ..."

Liwen Liu, Lingli Wu, Xianpei Hong (2020)

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DOI: 10.1051/RO/2018091

access: closed

type: Journal Article

metadata version: 2021-12-25

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Liwen Liu, Lingli Wu, Xianpei Hong:
Cross-brand and cross-channel advertising strategies in a dual-channel supply chain. RAIRO Oper. Res. 54(6): 1631-1656 (2020)

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