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"Optimal marketing channel and strategy in social commerce."

Xu Chen, Yingliang Wu, Rujie Zhong (2022)

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DOI: 10.1051/RO/2022053

access: closed

type: Journal Article

metadata version: 2022-09-22

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  - https://dblp.org/rec/journals/rairo/ChenWZ22
Xu Chen, Yingliang Wu, Rujie Zhong:
Optimal marketing channel and strategy in social commerce. RAIRO Oper. Res. 56(3): 1203-1221 (2022)

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